During our work we like using research tools in order to get to know certain situations better and more punctually. Survey types can be divided into two parts, depending on the results and the methodology.

The first type is the qualitative technique, when people have to give qualitative answers. These surveys can be interviews, exploratory talks, or observations of working processes.

We should choose this type of research if we want to explore deeper connections, motivations or mindsets. Although this is a very efficient method, we have to keep in mind that the answers aren’t representative and the subjectivity factor is high.

The researches that contain numerous questions are the quantitative ones (mostly the questionnaires).

A big advantage of a quantitative research is that we can ask more people, so the results are going to be more trustworthy in common, we can easier generalize them.

In case of an exploring research, it’s expedient to make two rounds and combine the two types. In first step test the hypotheses on a focus group and then in the second create a questionnaire, based on the results of the first round. In this way we can ask many people the relevant questions.

The survey methods can also be suitable inside companies to assess the needs, opinions, feedbacks.

Our HR HoRizont survey was made in 2012, the study with the title “Y HoRizont” in 2013 (focused on the Y generation), and in 2014 we investigated the three generations together in a big survey, named Gen HoRizont 2014. Our main topics were  trust,  respect and  cooperation.


Infographic of our research